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An organic legacy
designed for Indian
households

Reflecting the heritage of India and Ayurvedic wisdom through bespoke floral patterns, bright colors, and humble messaging.

Industry

FMCG

Scope of Work

Branding

Packaging Design

Our design and communication approach centers on celebrating organic heritage while resonating with modern consumers. We crafted a vibrant visual identity using bright, illustration-based designs that evoke warmth and nostalgia, reflecting the purity and sustainability at the brand's core.

Our logo story

The logo captures the brand’s spirit with its meaningful design. The rising sun symbolizes new beginnings and vitality, while the rays shaped like drops represent the purity of the products. The circular form signifies unity, reflecting the bond between community and sustainable practices.

Surrounding the sun are the words “Pure,” “Organic,” and “Indian,” highlighting the commitment to authenticity and tradition. This logo embodies the brand's identity and connects with consumers who value quality and wholesome living in their kitchens.

The color theory

The color palette is a warm blend of reds, yellows, and greens, designed to evoke feelings of comfort and nostalgia. Rich reds symbolize passion and vitality, sunny yellows reflect positivity and the nourishing warmth of the sun, and soothing greens represent the purity of nature and the commitment to organic living.

Products

We wanted our website to have a narrative that talks about the brand's origination, it's values while keeping it user friendly yet intriguing.

Devidutta Bhanjdeo

Founder,
Gunsaar

We're glad to have chosen you to bring our brand to life and turn it into a beautiful identity that truly represents who we are. The colors and design evoke the warmth of home, which was so important to us. We've received such positive feedback from our customers, and it's clear that your work has made a real impact. Thank you for helping us tell our story in such a meaningful way."

Results

Achieved a 35% increase in brand recall and a 50% boost in shelf visibility through strategic branding, visual design, and packaging solutions.

Delivered a 40% surge in customer engagement and a 45% improvement in product visibility through standout branding, visual design, and packaging.

Results

Achieved a 35% increase in brand recall and a 50% boost in shelf visibility, thanks to our strategic branding, visual design, and packaging solutions.

Delivered a 40% surge in customer engagement and a 45% improvement in product visibility through standout branding, visual design, and packaging.

Team

Industry

FMCG

Year

2024

Creative Director

Ujjwal Chawla

A heartfelt thanks to Gunsaar for trusting us—working together has been an absolute privilege! 👏

Brand Designer

Priya Uttam

Himani Rathore

Motion Designers

Sugandh Raja

Team

A heartfelt thanks to Gunsaar for trusting us—working together has been an absolute privilege! 👏

Industry

FMCG

Year

2024

Creative Director

Ujjwal Chawla

Brand Designer

Priya Uttam

Himani Rathore

Motion Designers

Sugandh Raja

More Similar Cases

Weaving Sustainability &
Soul into Fashion

Branding Packaging Design

Designed & rooted in
India's Ayurvedic Heritage

Branding Web Design

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●Branding

●UI UX Design

●Web Development

●App Development

An organic legacy
designed for Indian
households